Dentsu Adds Trio of 'LBX' Partners

Fifth Sun, Trends International and Zwyer Industries join master toy licensee Bandai America, which just released a multi-product line of LBX Sprukits models.

Fifth Sun is creating a wide variety of boys' garments including t-shirts, thermals, tanks, hoodies, fleece, board shorts, activewear, outerwear and underwear. The line will hit gift, toy and specialty stores and the web in time for the holiday season.

Trends International is developing a series of posters in all sizes and formats that will be available this month at gift, toy and specialty stores and online, as well as at Trends boutiques inside Toys 'R' Us, Walmart, Kmart and Target. 

Finally, Zwyer Industries will publish a hardcover, 80-page art book featuring images from the "LBX" series. The book will be available in December

"The 'LBX' series has been a runaway hit phenomenon in Japan, and has already proven its appeal to young audiences here in the United States on Nicktoons,” says Yuma Sakata, president and chief executive officer, Dentsu Entertainment USA. "We are aggressively building out the licensing component of this franchise stateside, and are delighted to have these new licensees on board."