Dennis & Gnasher are, after all, Scotland's most notorious rebels, and with this new tartan, mark their place in history. The new collaboration also has a focus on the future thanks to its sustainable production.
“We have always prided ourselves with a mission statement we formed a few years ago, changing the future, by disrupting the past,” says Clare Campbell, founder, director, Prickly Thistle. “This became so important to us to challenge the long associated negative and or limiting stereotypes attached to what is Scotland’s national fabric, tartan. Now, to have our very first tartan project that can be directly shared with children really is a
“We are absolutely delighted to be working with Prickly Thistle and Beano Studios on these wonderful tartan designs for Dennis’ birthday and to support the mission of authentic and locally produced product,” says Rob Wijeratna, joint managing director, Rocket Licensing. “The very special Beano tartan is being used for jumpers, scarves and braces which we know Beano fans will love!”
tartan rebels, we couldn’t imagine a better partner than Prickly Thistle to create a birthday tartan for Dennis,” says Vanessa Andreis, franchise planning and partnerships director, Beano Studios. “For 70 years kids have read and laughed along with Dennis and now fans big and small can celebrate their inner rebel for the next 70 years in style.”
Launching March 17 via Prickly Thistle’s own online retail platform, the tartan – woven in a Highland mill by Scotland’s own sustainable rebel brand – will come in three product forms suitable for the whole family.
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