Sponsored By

Death Row Records Artist Riskie Forever and Zelus Deliver 7 Days of New Art

A total of 25 NFTs will be released every day for seven days.

License Global

November 5, 2021

2 Min Read

Riskie Forever, creator of the album cover art of “The Don Killuminati: The 7 Day Theory,” steps onto the digital collectibles stage in partnership with Zelus for an NFT collection. The releases began on Nov. 5, the 25th anniversary of the album’s release. Zelus will release a series of 25 NFTs for seven days, each one inspired by the cover art of the Death Row Records classic.

The collection will feature all new digital artwork inspired by Riskie Forever’s original album artwork. Zelus will release different limited editions of video artwork paired with physical items created by Riskie. The campaign will culminate on the seventh day with the release of a 3D NFT of the album cover.

“Our studio was founded on the idea of creating NFTs that are not only potentially valuable, but also hold unique meaning for collectors and fans,” says Dale Alexander, chief of creative, Zelus. “It doesn’t get much more meaningful than celebrating an iconic artist and one of rap music’s all-time greats in one collection.”

Elevating the historic nature of this collection, Zelus has re-obtained the original artwork for the album cover of “The Don Killuminati: The 7 Day Theory,” crafted by Riskie in 1996, which was shared with Tupac just days before his untimely death. One holder of a Makaveli Forever Edition NFT will receive this one-of-a-kind piece of hip-hop history. Other winners of 1-of-1 auctions will receive items like a stained-glass version of the art, original feedback notes between Riskie and Tupac and a new 25th anniversary commission piece by Riskie.

“I remember giving Pac the painting officially, I knew then this was something special,” says Riskie Forever. “Now to be able to celebrate that legacy while creating something truly new and unique – that’s something I’m incredibly proud to be a part of.”

Fans can explore the collection by heading to Makaveli.io. Users will link their wallet with OpenSea and can handle transactions in ETH and other supported crypto currencies.


Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like