Strategic deal covers most of the globe.

License Global

June 16, 2023

1 Min Read
DeAPlaneta Entertainment and Mediawan Kids & Family logos.
DeAPlaneta Entertainment and Mediawan Kids & Family logos.DeAPlaneta Entertainment

DeAPlaneta Entertainment has signed a strategic deal with the French company Mediawan Kids & Family (Mediawan’s division dedicated to producing and distributing children and family content for audiences worldwide) to promote the development of its brands and become its master licensing agent on a global level. 

With this agreement, DeAPlaneta Entertainment will be responsible for developing some of Mediawan Kids & Family’s most relevant IPs. As master licensing agent, DeAPlaneta Entertainment will be the exclusive licensing and merchandising agent for Mediawan Kids & Family brands in almost all territories, excluding China; it will also manage the digital, interactive, gaming and Web3 rights for these brands. 

The first confirmed IPs included in the agreement between DeAPlaneta Entertainment and Mediawan Kids & Family are the upcoming animated series “Karters,” “The Three” and “Witch Detectives.” DeAPlaneta Entertainment will be the licensing and merchandising agent and the agent of digital, Gaming and Web3 rights for these three brands globally, with some exceptions. Other Mediawan Kids & Family brands included in the agreement will be unveiled soon. 

“DeAPlaneta Entertainment’s proven experience in creating and developing successful brands on a global level has been a determining factor in reaching an agreement that we hope will help us to boost our productions in all areas, whether in the licensing, interactive or gaming sectors,” says Erick Rouillé, senior vice president, global distribution and consumer products, Mediawan Kids & Family. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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