Prior to this, merchandise for the preschool property was only available at the Disney Store.
The line includes products from licensees such as Mattel, Jakks Pacific and Jay Franco, with items ranging from Sofia's iconic dress and amulet necklace, home décor bedding and bath accessories to apparel, dolls, plush, a castle and more.
"Since the debut of ‘Sofia the First’ on Disney Junior last year, we have heard from parents whose children have asked for everything from a Sofia doll to her dress and the magical amulet,” says Josh Silverman, executive vice president, global licensing, DCP. “After a successful launch at Disney Store, we're excited to give parents an even bigger selection of products to delight their preschoolers and extend the storytelling. As Sofia and her cast of characters continue to grow, we look forward to bringing fans more magical products to experience the series."
Talking Sofia and animal friends dolls and accessories from Mattel, complete with Sofia and three of her friends Clover the rabbit, Robin the robin and Mia the bluebird
Magical Talking Castle from Mattel that features figures that “speak” when placed on the castle’s special base
Transforming dress and magical amulet from Jakks Pacific features two dresses in one and comes with a free collectible magic lesson card to use with the interactive talking magical amulet
Talking Clover plush from Jakks Pacific
Bedding from Jay Franco available exclusively at Toys ‘R’ Us
T-shirt from Freeze
A digital magazine and “Story Theater App” from Disney Publishing coming this summer, as well as second storybook
Sofia the First: The Floating Palace
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.