DCP Expands Avengers Merch

For both

Marvel’s

Thor: The Dark World

, hitting theaters Nov. 8, and

Marvel’s Captain America: The Winter Soldier

, in theaters April 4, 2014, Marvel has assembled industry leaders across key categories including toys, collectibles, apparel, accessories, stationery and consumables for diverse product lines.

The programs supporting the films will help maintain a strong retail presence for The Avengers franchise throughout the remainder of 2013 and into 2014 as Marvel gears up for

Marvel’s Avengers: Age of Ultron

, scheduled to be released in summer 2015.

“Our strategy for The Avengers has been designed to elevate the franchise into the quintessential boys’ brand at retail 365-days-a-year. These upcoming tentpole films provide great

Thor is hammering his way into retail with a power-packed consumer products lineup from more than 75 licensees led by Hasbro, Disguise, Funko, Turtle Beach, Upper Deck, Neca, Mad Engine, New Era and Cafepress.com that is rolling out now at retailers across the U.S. Top products include Hasbro’s action figures and role play items, Funko’s Pop! Vinyl bobble heads, Halloween costumes from Disguise, Turtle Beach headphones, men’s t-shirts from Mad Engine and designer hats from New Era and Berkshire.

Captain America will impose his super strength at retail with product assortments from more than 125 partners including Hasbro, LEGO, Hallmark, Sideshow, Funko, Pez, Mad Engine, C-Life, Berkshire and Under Armour.  The product lineup features toys, games and role play items from Hasbro, party goods from Hallmark, confections from Pez and performance apparel from Under Armour that will be available at mass and specialty retailers starting in spring 2014.