Both the Pop-A-Shot and Skee-Ball brands are headed to the sporting goods aisle.

License Global

February 27, 2021

1 Min Read
eastpoint.png

Dimensional Branding Group (DBG) has announced two new licensing agreements with EastPoint Sports. The home recreational expert will be bringing both the Pop-A-Shot and Skee-Ball brands to the sporting goods aisle.

“We are very excited to partner with EastPoint Sports to bring exciting products to the sporting goods aisle,” says Tony Stucker, owner, Pop-A-Shot.

Pop-A-Shot created the original arcade basketball game in 1981, subsequently introducing electronic scoreboards, dual shot versions, infrared scoring and steel frame before entering the home market where the brand flourished. Its current licensed games include NCAA teams from UCLA to University of Texas, while its licensee partners include Super Impulse, Basic Fun, Alchemy 3 and Trau & Loevner.

“We are excited to work with EastPoint to bring some great Skee-Ball product to market,” says Mathew Deith, director, Bay Tek Entertainment. “Both Skee-Ball and EastPoint’s products provide fun and joy, so it is the perfect combo.”

Both Pop-A-Shot and Skee-Ball products by EastPoint are targeted for this coming holiday season.

“We couldn’t be more excited about our new partnership with Skee-Ball and Pop-A-Shot,” says Ben Taylor, senior director, marketing and licensing, EastPoint Sports. “The power and brand affinity that both of these brands possess, coupled with our expertise in the casual sporting goods category, will allow us to bring amazing innovation to the marketplace and excite consumers across North America for years to come.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like