The popular preschool series signs an Italian agent ahead of its Italian premiere.

EUROPE–Monster Entertainment has inked an agency representation agreement with Team Entertainment for its preschool property 'The Day Henry Met…?’ in Italy.

Under the terms of the agreement, Team Entertainment will build a consumer products program around the property throughout Italy.

Most recently, Monster Entertainment signed a publishing deal that will see The O’Brien Press release a series of picture books based on the show’s format in the U.K. and Eire. The books will be available later in the year.

“We are delighted to work on this brand and make it a successful one for the preschoolers,” says Maria Romanelli, chief executive officer, Team Entertainment. “We feel it has great potential with its animation treatment along with both its educational and humorous content that will fit into numerous product categories in Italy and beyond. These areas include publishing, toys, back-to-school and apparel.” 

'The Day Henry Met…?' is now airing on Rai Yoyo in Italy.