Dawn of a New Century

Warner Bros. Discovery talks about transforming a history steeped in storytelling into an exciting, fan-driven future.
License Global

May 19, 2022

Warner Bros. Discovery

After almost a century of creating immersive uni-verses, Warner Bros. (now

Warner Bros. Discovery

) has introduced countless fans to unforgettable stories and iconic characters. Preparing to celebrate its 100th anniversary officially in 2023, Pam Lifford, president, global brands and experiences,

Warner Bros. Discovery

, speaks exclusively to License Global about an iconic milestone for the Warner Bros. Discovery brand.

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