Warner Bros. Discovery talks about transforming a history steeped in storytelling into an exciting, fan-driven future.

License Global

May 19, 2022

1 Min Read
Warner Bros. Discovery

Check out the full story in the May issue, out now!

After almost a century of creating immersive uni-verses, Warner Bros. (now Warner Bros. Discovery) has introduced countless fans to unforgettable stories and iconic characters. Preparing to celebrate its 100th anniversary officially in 2023, Pam Lifford, president, global brands and experiences, Warner Bros. Discovery, speaks exclusively to License Global about an iconic milestone for the Warner Bros. Discovery brand.

Check out the full story in the May issue, out now!

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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