Through the deal, The Brand Liaison will look for new opportunities in the wedding dress, formalwear, wedding accessories, home décor and home entertainment categories.

“David Tutera is a visionary in every sense of the word,” says Steven Heller, president, The Brand Liaison. “I have loved watching him transcend his status as the premier celebration expert and wedding designer, to develop a successful brand at retail which includes extraordinary and unique styles in wedding attire and wedding décor, as well as paper crafting, home décor and home entertaining. We look forward to surrounding him with additional great licensing partners that bring his visions to life.”

“My Great Big Live Wedding With David Tutera” is set to premiere on Lifetime in February. David Tutera’s current partner portfolio includes Jo Ann and Michael’s Craft stores, among others.