Darryl ‘DMC’ McDaniels to Author Children’s Book

‘Darryl’s Dream’ will be released simultaneously as an ebook and audiobook on Jan. 4, with narration of the audiobook provided by McDaniels.

License Global, Content Editor

November 4, 2021

2 Min Read
115DMC.png

Random House Books for Young Readers, an imprint of Random House Children’s Books (RHCB), will publish a new picture book by hip-hop pioneer Darryl “DMC” McDaniels in partnership with Nickelodeon and ViacomCBS Consumer Products. 

The book will be published as part of Nickelodeon and ViacomCBS Consumer Products’ recently announced cross-category consumer products program with McDaniels. Geof Smith, editorial director, Random House Books for Young Readers, will edit the project.  

A picture book about creativity, confidence and finding your voice, “Darryl’s Dream” introduces readers ages 3 to 7 to a quiet third grader named Darryl. He has big dreams, loves writing and wants to share his talents, but he’s shy. The kids who make fun of his glasses only make things worse. Will the school talent show be his chance to shine? 

 “Over the years, I’ve been fortunate to participate in school visits, where I share my story with kids and try to show them that they can also accomplish anything they set their minds to,” says McDaniels. “Those visits inspired me in so many ways and motivated me to write this book, to reach as many kids as I can and encourage them to embrace who they are and believe the sky is the limit.” 

“It is an incredible opportunity to work with a legend like Darryl McDaniels and our good publishing partners at ViacomCBS, and particularly exciting to collaborate on a project aimed toward empowering and inspiring kids, which is a long-standing commitment shared by RHCB, ViacomCBS, and Darryl,” says Chris Angelilli, vice president, editor-in-chief, Licensed Publishing. “We can’t wait to see ‘Darryl’s Dream’ start impacting young lives when it publishes in January.” 

“As we continue to grow our expansive publishing business, we are thrilled to collaborate with Random House Children’s Books, a leader in this space, and the incomparable Darryl McDaniels to offer kids and parents Darryl’s Dream, an authentic and inspiring new story that is sure to galvanize generations of young readers to come to aspire to the greatness they all have within,” says Lourdes Arocho, senior vice president, Paramount Pictures licensing and global games and publishing, ViacomCBS Consumer Products. 

 

Meet ViacomCBS Consumer Products at Brand Licensing Europe – Register now! 

 

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like