The Fred Rogers Company has partnered with Vroom, an initiative of the Bezos Family Foundation, to feature 15-second underwriting credits that empower parents to turn moments with children into brain building opportunities.

The 16 spots will bookend each episode of “Daniel Tiger’s Neighborhood” and will feature different tips, incorporating topics such as how to foster creativity and communicate effectively.

Additionally, the partnership will deliver learning resources directly to parents and caregivers during the series’ “Be My Neighbor Day” community events, which are taking place in collaboration with 10 PBS stations across the U.S. next year.