Daniel Tiger Expands Retail Reach

Kmart and Target will introduce a selection of merchandise this year from partners such as Barnes & Noble, which will launch a full line of books from master publisher Simon & Schuster Children’s Publishing under its Simon Spotlight imprint, and Amazon, which will offer a range of products for the program. The line will also enter Canada for the first time this year.

This year also marks the introduction of costumes from Disguise; an expanded range of toys from Jakks Pacific; more offerings from University Games including a Colorforms deluxe play set, puzzles and new games; as well as new Simon Spotlight book titles.

“We’re very excited about the truly amazing response we’ve received from fans all across the country after debuting the Daniel Tiger’s Neighborhood