The guitar brand designed for girls, Daisy Rock, has appointed RJM Licensing to represent its brand.

“When I started looking into Daisy Rock, I found a tight knit community that is devoted to getting girls to play music and to develop confidence," says Rob Mejia, owner, RJM Licensing. "In addition, they have an impressive number of professional musicians like Wanda Jackson, Lisa Loeb, The Bangles, Candy Hearts and Macy Kate, among many others who rock out with a Daisy Rock Guitar.”

Initial product categories that RJM Licensing plans to pursue include back-to-school items, toys, music sets, dolls, plush, room décor, health and beauty aids, jewelry, stationery and apparel. The agency is also looking to develop a co-branded line of designer apparel that taps into brand's connection to rock 'n roll.