Cyber Group Studios Partners with Peacock on New Animated Series

“Press Start!,” based on a Scholastic book series, is set to premiere in 2023.

February 14, 2022

"Press Start" promotional image featuring characters from the series

Cyber Group Studios

Cyber Group Studios, producer and distributor of animated series for children and families worldwide, has partnered with Peacock, a video streaming service, to bring “Press Start!,” its new CG-animated comedy adventure series for children ages 5-7, to U.S. audiences. Now in production, “Press Start!” is based on the Scholastic book series of the same name. The series is expected to begin streaming on Peacock in 2023.

“We are very excited to be working with Peacock, a leading streaming service, to introduce ‘Press Start!’ to U.S. audiences,” says Pierre Sissmann, chairman and chief executive officer, Cyber Group Studios. “With our state-of-the-art production facilities and partnerships with such best-in-class companies as Peacock and Scholastic, we’re proud to bring exceptional and innovative content to children and families around the world.”

“‘Press Start!’ is an internationally-acclaimed book series that has thoroughly captivated readers by immersing them in the dynamic, fast-paced videogaming

world led by a brother and sister team who together apply real-life skills to help save the day,” says Karen K. Miller, president and chief executive officer, Cyber Group Studios U.S. “This series takes inspiration from the books and will keep new and existing fans on the edge of their seats.”

Cyber Group Studios will support “Press Start!” at retail with a comprehensive merchandising program. Last year, the company appointed Retail Monster to develop a strategic licensing program in the U.S. based on the show.