
February 14, 2022

“We are very excited to be working with Peacock, a leading streaming service, to introduce ‘Press Start!’ to U.S. audiences,” says Pierre Sissmann, chairman and chief executive officer, Cyber Group Studios. “With our state-of-the-art production facilities and partnerships with such best-in-class companies as Peacock and Scholastic, we’re proud to bring exceptional and innovative content to children and families around the world.”
“‘Press Start!’ is an internationally-acclaimed book series that has thoroughly captivated readers by immersing them in the dynamic, fast-paced videogaming
world led by a brother and sister team who together apply real-life skills to help save the day,” says Karen K. Miller, president and chief executive officer, Cyber Group Studios U.S. “This series takes inspiration from the books and will keep new and existing fans on the edge of their seats.”Cyber Group Studios will support “Press Start!” at retail with a comprehensive merchandising program. Last year, the company appointed Retail Monster to develop a strategic licensing program in the U.S. based on the show.
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