“Cats vs. Pickles has the elements of a franchise hit including a simple premise: loveable characters, endless storytelling possibilities and brand extension opportunities,” says Hicks. “Curiosity Ink Media is very excited to partner with the brilliant minds from Cepia to elevate this online sensation from cult hit to global powerhouse at a time when the world could definitely use a laugh, a smile and a message about acceptance.”
The partnership represents both companies’ foray into the worlds of content distribution and publishing, unlocking
Simultaneously, Curiosity and Cepia will collaborate to produce a collection of picture, board and activity books expected to hit shelves in 2022.
“At its core, Cats vs Pickles is a love story that everyone can relate to because, at some point, we’ve all been pickles ourselves,” says Hornsby. “We are thrilled to team up with the exceptional storytellers at Curiosity Ink, whose rich biographies in entertainment include cultivating powerhouse franchises like ‘SpongeBob’ and ‘Dora the Explorer,’ to expand Cats vs. Pickles into its next nine lives!”
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