The internet and toy franchise is getting into the entertainment category.

License Global

June 22, 2021

1 Min Read

Grom Social Enterprises, which recently entered into an agreement to acquire Curiosity Ink Media, has announced that Curiosity has entered a creative partnership with Cepia to fortify toy and internet brand Cats vs. Pickles, into an original series, along with ancillary publishing extensions. The announcement was made jointly by James Russell Hornsby, founder and chief executive officer, Cepia, and Russell Hicks, chief content officer, Curiosity Ink Media.

“Cats vs. Pickles has the elements of a franchise hit including a simple premise: loveable characters, endless storytelling possibilities and brand extension opportunities,” says Hicks. “Curiosity Ink Media is very excited to partner with the brilliant minds from Cepia to elevate this online sensation from cult hit to global powerhouse at a time when the world could definitely use a laugh, a smile and a message about acceptance.”

The partnership represents both companies’ foray into the worlds of content distribution and publishing, unlocking the potential for attendant ancillary businesses including international marketing, licensing and additional consumer products. The alliance will develop Cats vs. Pickles into a recurring series in 11-minute installments, as well as create extensions beginning with published content for consumer purchase.

Simultaneously, Curiosity and Cepia will collaborate to produce a collection of picture, board and activity books expected to hit shelves in 2022.

“At its core, Cats vs Pickles is a love story that everyone can relate to because, at some point, we’ve all been pickles ourselves,” says Hornsby. “We are thrilled to team up with the exceptional storytellers at Curiosity Ink, whose rich biographies in entertainment include cultivating powerhouse franchises like ‘SpongeBob’ and ‘Dora the Explorer,’ to expand Cats vs. Pickles into its next nine lives!”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like