Month celebrating anime – Ani-May – is kicking off with partnerships and activations.

License Global

May 2, 2023

2 Min Read
Promotional image for Ani-May.
Promotional image for Ani-May.Crunchyroll

Crunchyroll, an international brand offering fans anime experiences, is kicking off Ani-May with global retail and digital celebrations, including a variety of consumer products celebrating fan-favorite series in specialty retailer Hot Topic in the U.S., Piticas in Brazil and FNAC in Spain and France, alongside special activations within the online Crunchyroll Store. 

“Anime is a global phenomenon, capturing the hearts and minds of fans all over the world,” says Anna Songco Adamian, vice president, global consumer products, Crunchyroll. “To celebrate this dynamic medium, we’ve curated an incredible lineup of products with best-in-class retail partners that will help the anime community express their fandom not just in Ani-May, but all year long.” 

Fans can expect various consumer products across categories, including apparel, accessories, footwear, home, back-to-school, toys and more. Properties celebrated through May include “Attack on Titan,” “JUJUTSU KAISEN,” “My Hero Academia,” “Toilet Bound Hanako-kun,” “Cowboy Bebop” and “Death Note” (in EMEA), among others. 

Ani-May partners and activations include: 

  • Hot Topic will celebrate with in-store retail activations, including dedicated Ani-May window takeovers across all store locations, a variety of anime merchandise and collectibles and a free 30-day trial offer of Crunchyroll Premium as a special gift with purchase for any fan who buys anime merchandise during May, across all 630+ Hot Topic stores in the U.S. and Canada.

  • HMV will ensure anime fans in the U.K. are set up with the latest merchandise and home entertainment from favorite series across more than 100 retail locations and online. 

  • Games Academy Funside will serve a collection of anime consumer products to fans across Italy, with a Crunchyroll gift with purchase for fans in-store, with more surprises available to customers online.  

  • FNAC España has selected two stores: FNAC San Augustin (Valencia) and FNAC l’illa (Barcelona), to feature a selection of official merchandising during May, along with chances to win a free 30-day trial of Crunchyroll Premium.

  • FNAC France’s  Ternes store in Paris offers a special product selection and chances to win a free 30-day trial of Crunchyroll Premium.

  • Piticas, a specialty apparel and accessories store, will feature Ani-May products in more than 400 retail locations across Brazil. 

  • Cuidado con el Perro will serve anime fans in Mexico various products featuring anime series across more than 200 retail locations. 

  • Falabella, one of the top department stores in Chile, Colombia and Peru, will also feature a wide selection of anime merchandise throughout Ani-May and beyond. 

  • Thalia, a bookseller in Germany, will feature manga and Ani-May marketing activations.

The Crunchyroll Store is also getting in on the Ani-May celebrations for fans in the U.S. and Canada with discounts for May, limited-edition product launches and an exclusive pin featuring Crunchyroll-Hime, the brand’s princess mascot, which will be available as a gift with purchase. 


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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