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Rock band Creedence Clearwater Revival has announced its first-ever licensing and merchandise program.
August 13, 2018
To celebrate its 50th anniversary, the band has entered into a multiyear agreement with Double Header Licensing to produce a host of products, including apparel, accessories, collectibles, wall art and domestics. “It’s been a long time coming,” the band said via a joint statement. “The music lives on, and we’re happy to strike a deal so Creedence fans will now be able to get official CCR merchandise.”
“We have worked very hard to bring all elements of this incredible band and its history together in a complete way,” says Marc Herman, chief executive officer, Double Header. “Legendary rock music licensing agent Norman Perry of Perryscope Productions is involved. So is CCR’s original label, under the Craft Recordings banner. We are also working closely with Jim Martone, a living encyclopedia of the music industry.
We will create a full presentation for the fans, from the music side with Craft Recordings, to a worldwide licensing program driven in conjunction with Perryscope.”
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