Crayola is currently seeking partners around the world to license and develop new iterations of its location-based entertainment (LBE) venue Crayola Experience, an immersive and interactive family destination.
“Our growth strategy for 2022 and beyond includes extending our location-based entertainment footprint domestically and internationally,” says Victoria Lozano, executive vice president, digital strategy and general manager, attractions and retail, Crayola. “We are now looking to develop licensing partnerships that bring new capital and expertise to accelerate our LBE expansion, particularly internationally where local market access and expertise are important.”
Crayola will continue to develop concepts that will help scale its events and exhibitions’ LBE business. The company is currently working with OceanX, a global ocean exploration nonprofit, on a national takeover tour of the Crayola Experience venues that currently runs through summer 2022.
“Our strong brand equity allows Crayola and our partners to create exciting and unique new experiences, not just different iterations of Crayola Experience,” says Warren Schorr, vice president, business development and global licensing, Crayola. “We’re excited about the unique executions Crayola can develop for each of the LBE industry sectors, and we’re ready to discuss creative ideas with potential partners.”