Crayola and OceanX, a global non-profit ocean exploration organization, are partnering to bring ocean education to the next generation in the first collaboration of its type for both parties.
The multi-faceted relationship aims to creatively inspire the next generation of ocean explorers. The partnership will include co-branded products and experiences including home adventure kits, creativity products, educational content and the first-ever takeover of Crayola’s family destination — Crayola Experience.
"Crayola and OceanX are two organizations both dedicated to pushing creative boundaries and expanding the collective imagination,” says Mark Dalio, founder and creative director, OceanX. “We’re so excited to partner on this project inviting young explorers across the nation to discover the uncharted and largely unexplored underwater universe.”
The Crayola-inspired, interactive attractions at Crayola Experience will include a co-branded OceanX experience. The aquatic-themed OceanX experience will put children in the front seat of exploration as they join a deep sea mission in search of a giant squid. Children will mold and craft marine creatures, learn about undersea wonders and conservation efforts, view sea creatures in their natural habitat through “portholes” featuring OceanX Media content and come “face-to-face” with the giant squid.
“Creating experiences that help children bring their imagination to life, learn through creativity and build an emotional connection is in the DNA of both of our organizations,” says Victoria Lozano, executive vice president, general manager, Crayola Attractions and Retail. “The OceanX collaboration will cultivate a sense of wonder for the ocean by engaging tens of thousands of children in a fun and amazing experience through the mysterious playground of the deep blue.”
The creative collaboration tidal wave launches next month with the introduction of the Crayola Experience Home Adventure: OceanX Edition and the takeover tour debut at the Crayola Experience Orlando. For more information, visit www.crayolaexperience.com/oceanx-adventure.