"Crayola IDEAworks: The Creativity Exhibition," an immersive and interactive experience, made its world premiere at The Franklin Institute on Feb. 13.

"Crayola IDEAworks aims to inspire guests of all ages to expand their creative thinking skills and sharpen their unique talents through a multitude of exciting and imaginative activities," says Larry Dubinski, president and chief executive officer, The Franklin Institute. "We are thrilled to debut this world premiere exhibition and provide our guests the opportunity to experience the next level of iconic Crayola ingenuity right here at The Franklin Institute."

Produced by Agency808 in collaboration with Crayola and The Franklin Institute, the 17,000 square-foot state-of-the-art experience is an immersive and personalized adventure. 

With more than 150 physical and digital inquiry-based experiences and challenges, guests track their progress on an RFID wristband and receive a customized summary of their creative strengths discovered on their journey.

"It's taken over two years from concept to creation, and throughout that time, we've pushed the boundaries on every industry norm with 'Crayola IDEAworks: The Creativity Exhibition,'" says Clayton Ferguson, principal and executive producer, Agency808. "The experiences at 'Crayola IDEAworks' will challenge the imagination, ingenuity and critical-thinking skills of every guest in a way that has never taken place in a museum exhibition before. This is a truly unique event that folks from across the region will not want to miss."

A limited engagement is now available at The Franklin Institute through Jul. 18 before embarking on its inaugural multi-city tour. To purchase tickets for "Crayola IDEAworks: The Creativity Exhibition," visit www.fi.edu/crayola-ideaworks. For more information about Crayola IDEAworks: The Creativity Exhibition, visit www.crayolaideaworks.com.