This move is part of a new strategy to align all of NVCP’s business under one local partner across Benelux, the Nordics and CEE. CPLG is already the local licensing partner for NVCP in Benelux, and has recently opened offices in Stockholm, Sweden and Warsaw, Poland.
“We look forward to expanding the existing, successful strategic partnership, that was established in Benelux 15 years ago with CPLG into new territories, to grow our existing licensee base, forge new deals and expand our brands' presence,” says Mark Kingston, senior vice president and general manager, EMEA, NVCP.
CPLG will focus on expanding NVCP’s existing business in the new regions, securing
NVCP has launched a number of properties in the Nordics and CEE to-date including "SpongeBob SquarePants," "Dora the Explorer," "Teenage Mutant Ninja Turtles," "Go Diego Go" and the MTV brand. New Nickelodeon properties to launch in 2015 include "Paw Patrol" and "Dora and Friends."
“We are extremely excited to extend our relationship with Viacom International Media Networks [of which NVCP is a division]," says Maarten Weck, managing director, CPLG Benelux, CEE and Nordics. "Their strong portfolio, innovative and professional approach to the business and their top-notch team make this an extremely compelling opportunity. We will focus on broadening the licensee base and driving marketing opportunities for their retail presence."
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