Licensing agency will extend the anime series’ presence throughout the European country.

Viz Media Europe has appointed CPLG to develop a licensing program in Italy for its anime series “Doraemon.”

Since its debut in 1969, “Doraemon” has been one of Japan’s most popular multimedia franchises and brings in annual retail sales in excess of €600 million. In Italy, the series started airing on Mediaset 10 years ago before moving to Italy Boing.

“With CPLG we have found the perfect partner to team up with to bring Japan’s top-rated animated TV series and licensing phenomenon ‘Doraemon’ to the Italian market,” says Aâdil Tayouga, licensing and retail manager, EMEA, Viz Media Europe. “We are looking forward to working with CPLG to further extend the amazing success of this brand.”

“Doraemon” follows the story of Nobita, a young boy whose life is changed forever the day Doraemon, a “cat-shaped robot” from the 22nd century, pops out of a time portal in his top desk drawer. Doraemon has been sent back in time by Nobita’s great-great-grandson to change Nobita’s legendary tragic life for the better.

“We’re delighted to cooperate again with Viz Media Europe and to be working on the world of ‘Doraemon’ in Italy,” says Maria Gurrieri, managing director, CPLG Italy. “The iconic characters featured in the exciting adventures of ‘Doraemon’ are deeply ingrained in the Italian culture. It is a perfect property for boys and girls of all ages and we are excited to secure partners to extend the brands success to the Italian market.”