Eastside Distilling has also formed Redneck Riviera Whisky Co. to manage and promote sales of the musician’s whisky and any follow-up products.
NORTH AMERICA–John Rich of the Country music duo Big & Rich has partnered with Eastside Distilling to develop a collection of spirits under Rich’s Redneck Riviera lifestyle brand.
The Redneck Riviera-branded spirits will initially include American blended and aged whiskies, as well as vodka and rum.
Additionally, Eastside Distilling has formed the Redneck Riviera Whiskey Co., a wholly owned subsidiary of Eastside, as an operating entity to manage and promote sales of the whisky and any follow-up products.
“This is an exciting time for the Redneck Riviera brand," says Rich. "It has always been my goal to have a spirits line, and to be announcing this so young into the company's launch is such a thrill and an honor. To be able to roll out this custom blend whiskey made in America by some of the top distillers in the country is a big win for us. I love a smooth blend of whiskey and a tight cigar to chill out after a rocking Big & Rich show or just a nice evening at home. This team is hard working and they play even harder, just like we do."