Country Star John Rich Crafts Branded Spirits

NORTH AMERICA–John Rich of the Country music duo Big & Rich has partnered with Eastside Distilling to develop a collection of spirits under Rich’s Redneck Riviera lifestyle brand.

April 6, 2018

Country Star John Rich Crafts Branded Spirits

Eastside Distilling has also formed Redneck Riviera Whisky Co. to manage and promote sales of the musician’s whisky and any follow-up products.


The Redneck Riviera-branded spirits will initially include American blended and aged whiskies, as well as vodka and rum.

Additionally, Eastside Distilling has formed the Redneck Riviera Whiskey Co., a wholly owned subsidiary of Eastside, as an operating entity to manage and promote sales of the whisky and any follow-up products.

“This is an exciting time for the Redneck Riviera brand," says Rich. "It has always been my goal to have a spirits line, and to be announcing this so young into the company's launch is such a thrill and an honor. To be able to roll out this custom blend whiskey made in America by some of the top distillers in the country is a big win for us. I love a smooth blend of whiskey and a tight cigar to chill out after a rocking Big & Rich show or just a nice evening at home. This team is hard working

and they play even harder, just like we do."

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