Wow Kidz, the kids' animation brand owned by Cosmos-Maya, has partnered with global educational publisher Twinkl to create a range of educational materials and resources based on "Vir: The Robot Boy."

"At Twinkl, we're always asking ourselves how we can pique the interest of children and use this to engage them in learning," says Neil Cleverly, head, international, Twinkl. "Through our partnership with Wow Kidz and Cosmos-Maya, we have been able to do exactly that. The vibrant and imaginative animations that they are renowned for have enabled us to bring learning to life while providing valuable teaching tools for teachers, parents and carers. We know that these 'Vir: The Robot Boy' resources are going to be a big hit with children right across India, as well as around the world."

Twinkl includes activities such as sentence formations, creative writing prompts and coloring sheets. The educational materials are free to use and accessible to everyone through the Twinkl website. 

"With schools closing down at the start of the lockdowns around the world in April 2020, the EdTech sector saw an unprecedented boost with online coaching modules that provided immense business opportunities for animation studios beyond the standard entertainment space," says Anish Mehta, chief executive officer, Cosmos-Maya. "Entering this collaboration with Twinkl, we get to marry two booming segments of our company – merchandising and EdTech – while entering a mutually beneficial partnership from multiple standpoints: customer retention, brand and revenue potential." 

Services and resources from Twinkl with the Wow Kidz brand are live in India at twinkl.co.in.