“Priti is an astute salesperson with the right blend of enthusiasm, passion and diligence,” says Devdatta Potnis, senior vice president, revenue and corporate strategy. “She is a welcome addition to the sales force, which has now become stronger and more diversified.”
Reporting to Cosmos-Maya’s chief executive officer Anish Mehta, Karandikar’s immediate focus for growth will be in licensing and merchandising, EdTech content creation and new digital media.
“My hearty welcome to Priti, as she joins us in a new growth phase as a business,” says Anish Mehta, chief executive officer, Cosmos-Maya. “With Priti heading up business development, we envisage a more holistic approach to brand monetization, with all divisions working in tandem to drive revenues.”
Karandikar has more than 15 years of sales and marketing
“I thank the Cosmos-Maya family for making this transition so seamless,” says Karandikar. “Cosmos-Maya has some of the most established kids’ brands in its portfolio, those which lend themselves beautifully to licensing and brand extensions. My immediate focus areas are L&M, EdTech content creation and new digital media with the aim to further strengthen the value chain right from content creation to content monetization for the next cycle of growth.”
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