Cosmos-Maya Appoints SVP of New Business

Priti Karandikar brings more than 15 years of experience to the team.

February 5, 2020

Leading India and Singapore-based animation studio Cosmos-Maya is further expanding its senior team in Mumbai with the appointment of Priti Karandikar as senior vice president, new business.

“Priti is an astute salesperson with the right blend of enthusiasm, passion and diligence,” says Devdatta Potnis, senior vice president, revenue and corporate strategy. “She is a welcome addition to the sales force, which has now become stronger and more diversified.”

Reporting to Cosmos-Maya’s chief executive officer Anish Mehta, Karandikar’s immediate focus for growth will be in licensing and merchandising, EdTech content creation and new digital media.

“My hearty welcome to Priti, as she joins us in a new growth phase as a business,” says Anish Mehta, chief executive officer, Cosmos-Maya. “With Priti heading up business development, we envisage a more holistic approach to brand monetization, with all divisions working in tandem to drive revenues.”

Karandikar has more than 15 years of sales and marketing

experience and has held senior positions in the consumer products divisions at The Walt Disney Company and Viacom 18. At Disney, where she worked for close to a decade, she was part of the brand-building efforts in India right from the start-up phase in 2004. Karandikar has been a part of the core L&M team at Viacom 18 as a sales director, managing five categories for the entire kids’ portfolio across India and servicing brands including Colgate, Kellogg's, Perfetti and ITC for Viacom 18's promotional licensing portfolio.

“I thank the Cosmos-Maya family for making this transition so seamless,” says Karandikar. “Cosmos-Maya has some of the most established kids’ brands in its portfolio, those which lend themselves beautifully to licensing and brand extensions. My immediate focus areas are L&M, EdTech content creation and new digital media with the aim to further strengthen the value chain right from content creation to content monetization for the next cycle of growth.”

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