Classic publishing and film brand extends merchandising program with toys, games, suitcases and publishing.
First, for spring, Rainbow Designs has signed on to launch two plush toys, titled Dancing
, to its Talk to Me
and My Name is
plush range, which launched last year.
Ravensburger is set to debut a 60-piece floor puzzle, a 1,000-piece jigsaw puzzle and a four-in-a-box puzzle based on the movie.
Meanwhile, PMS International will release a number of branded coloring and activity lines under its retail arm Gosh! Designs.
University Games will also add
Spot the Difference and
Color On to its games lineup. Additionally, a
board game is also in development for this fall/winter.
Furthermore, for summer, Trunki will introduce the Paddington character to its ride on suitcase range.
Finally, Redan will launch a standalone
magazine for November,
“We are delighted to be working with these fantastic new toy partners,” says Rachel Clarke, licensing director, The Copyrights Group. “Their products are a fabulous addition to the already extensive ongoing
merchandising program and will be launching ahead of the hugely anticipated
movie in November 2017.”
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