The “Her Universe” reality series is the first original content announced for the new service and will follow contestants as they design geek couture concepts for next year's Her Universe fashion show at Comic-Con. Her Universe, Blondie Girl Productions and Lionsgate will produce the series.
"One of the things we love about [founder] Ashley Eckstein's 'Her Universe' reality show is that it captures the incredible diversity of our fan culture," says David Glanzer, director of marketing and public relations, Comic-Con. "Not a competition show in the traditional sense, this series will immerse viewers in the preparations, excitement and suspense leading into next year's geek fashion competition. It's a perfect kick-off
"We are beyond excited to be partnering with Lionsgate and Comic-Con for this new platform," says Eckstein. "Five years ago, when we launched Her Universe, fangirls were an afterthought and 'geek fashion' was nothing more than a men's boxy t-shirt. Together, with my partner, The Araca Group, we set out to build an empowering community and merchandise line for fangirls to step into the spotlight and feel celebrated and stylish. Five years later Geek Fashion is a trending topic and we cannot wait to show the world that it's here to stay."
Further announcements are expected soon for a programming slate that will be comprised of original content, films and television series from Lionsgate and other studios aligned to Comic-Con fans' diverse interests, alongside archived footage from Comic-Con's 45-year history.
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