April 6, 2018
Parisian retailer will debut a co-branded collection to support NBCUniversal’s new film.
The Secret Life of Pets
made its U.S. debut on July 8 and will launch in French theaters on July 27.
The co-branded collaboration will feature Colette’s logo alongside the film’s characters on a variety of exclusive products including t-shirts, iPhone cases and mugs. Colette will also offer other film-inspired merchandise including figurines and plush from the movie’s global master toy licensee, Spin Master, and confectionary goods from BonBon Buddies.
“Debuting a co-branded line alongside acclaimed filmmakers Illumination Entertainment, Universal Pictures and NBCUniversal Brand Development, is an honor for Colette,” says Sarah Andelman, creative director, Colette. “We look forward to seeing the fans’ reactions to our exclusive, limited edition line ahead of the film’s highly anticipated release.”
Colette will also host a series of activations in support of the movie including
The Secret Life of Pets
will take over Colette’s water bar for six weeks beginning July 11. The French retailer will also host an in-store, pet tag making event on July 30.
“Colette’s creative outlook and innovative style makes for an ideal partnership to support Illumination Entertainment and Universal Pictures’ debut of
The Secret Life of Pets
in France,” says Marc Low, senior vice president, international consumer products, NBCUniversal Brand Development. “The capsule collection and event activations will attract consumers who are trend driven and governed by popular culture, serving to further amplify the film’s presence internationally.”
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
