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April 6, 2018
Cold Stone Creamery will feature Batman, Superman and Wonder Woman creations as part of a promotional partnership with Warner Bros. for the upcoming film Batman v Superman: Dawn of Justice.
Cold Stone will create three superhero-inspired creations and a themed Dawn of Justice ice cream cake, complete with a Batmobile toy cake topper. Each superhero creation will also come with a collectible shield ring; while all “Gotta Have It” size creations will be served in a co-branded cup.
The promotion will also include a sweepstakes. Three winners will receive free Cold Stone ice cream for one year and one person will win a trip to the film’s New York premiere.
Batman v Superman: Dawn of Justice will arrive in theaters March 25 and Cold Stone’s Batman v Superman creations will be available in stores through April 19.
“We are thrilled to be partnering with Warner Bros. for this epic movie,” says Kate Unger, senior vice president, marketing, Cold Stone. “The opportunity to bring together our brand of super-premium ice cream with a prestigious brand like Warner Bros. Pictures and the world’s most beloved and sought-after superheroes is invaluable. We know our customers will love the special movie-inspired creations we developed that include the collectible shield rings–and we have no doubt they will want to collect all three.”
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