Promo will find movie-inspired ice cream novelties at market this spring.
Cold Stone will create three superhero-inspired creations and a themed
Dawn of Justice
ice cream cake, complete with a Batmobile toy cake topper. Each superhero creation will also come with a collectible shield ring; while all “Gotta Have It” size creations will be served in a co-branded cup.
The promotion will also include a sweepstakes. Three winners will receive free Cold Stone ice cream for one year and one person will win a trip to the film’s New York premiere.
Batman v Superman: Dawn of Justice
will arrive in theaters March 25 and Cold Stone’s
Batman v Superman
creations will be available in stores through April 19.
“We are thrilled to be partnering with Warner Bros. for this epic movie,” says Kate Unger, senior vice president, marketing, Cold Stone. “The opportunity to bring together our brand of
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