April 6, 2018
Hype, Undiz and Sicem will release new items for the popular animated series throughout Europe in the coming months.
First, Cartoon Network has inked a deal with the streetwear brand Hype for a 15-piece menswear collection. The “Adventure Time” x Just Hype range is set to include t-shirts, sweatshirts, backpacks, sliders and caps, and is scheduled to launch across Europe next spring/summer. The campaign will also be supported by a series of creative retail activations.
Further bolstering the apparel category, French brand Undiz has signed on to produce a range of women’s nightwear, which will be available this fall/winter. Meanwhile, Sicem will create a range of kidswear, which will debut in Italy next spring/summer.
“These latest fashion collaborations for men, women and kids alike are a testament to ‘Adventure Time’s’ broad commercial appeal and ability to connect with fans of all ages–fans who want to show their allegiance by wearing it,” saysJohanne Broadfield, vice president, Cartoon Network Enterprises EMEA.
Additionally, Cartoon Network is also continuing to expand the broader EMEA licensing program for “Adventure Time” beyond apparel. Earlier this year, the popular video game “Minecraft” added the series’ popular characters to its video game and mobile editions.
Titan Publishing is also continually growing its lineup of “Adventure Time” titles in the U.K., including comic collections and graphic novels. The most recently title, “Adventure Time Volume 13,” will hit retail this November.
Finally, for the live events category, the series will be brought to live via “Cartoon Network Live: Heroes Unite” stage show, which is gearing up to make its worldwide premiere at the end of the year.
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