April 6, 2018
“Adventure Time” has scored successful deals with companies such as H&M, Asda and Tesco and Cartoon Network is looking forward to forging new partnerships for the contemporary comedy brand at BLE.
Cartoon Network is also showcasing the multi-platform franchise "Mixels" and its long-standing, classic boys' brand “Ben 10” (now grossing $2 billion in retail sales in EMEA with more than 100 million toys sold worldwide).
The network's original “girl power” franchise, "The Powerpuff Girls," was celebrated at a cocktail party Tuesday where a few lucky winners took home one-of-a-kind, Powerpuff Girls inspired handbags by London designer Joanne Stoker. An all-new series produced by Cartoon Network Studios and a full international licensing program is slated for 2016.
“BLE is the perfect time to demonstrate the power and personality of the Cartoon Network brands,”says Johanne Broadfield, vice president, Cartoon Network Enterprises, Turner Broadcasting EMEA. “Combining established franchises like Powerpuff Girls and Ben 10, innovative brands like Mixels, and comedy hits like ‘Adventure Time’ makes for a world-class offering that shows how passionate we are about creating outstanding fun and superb products with partnerships that can bring the fun to life beyond the screen. It’s a very exciting time for Cartoon Network.”
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