Spin Master, Bioworld, Forbidden Planet and more to release products to support the TV series.
Cartoon Network Enterprises has teamed up with a slate of licensees to support the recently rebooted animated series “The Powerpuff Girls” in the EMEA region.
“The reaction to the return of ‘The Powerpuff Girls’ has been remarkable. Blossom, Bubbles and Buttercup may be little, but they are generating a huge amount of excitement among fans, licensees and retailers,” says Johanne Broadfield, vice president, Cartoon Network Enterprises EMEA. “We’re now delighted to be sharing details of the extensive lineup of partners that we’ve secured for this extraordinary franchise, and are confident that regardless of age, demographic or income, every fan will find a product they love.”
The EMEA merchandise rollout will be led by global toy partner Spin Master, which will launch its new toy range of plush, figures, play sets, dolls, role play, novelty products and more in spring 2017.
In the U.K., Cartoon Network has signed a host of partners including Posh Paws for bags; Blues Clothing for apparel; Forbidden Planet for gifts and accessories; Branded Clothing International for apparel; William Lamb for footwear and kids’ bags; Smith & Brooks for kids' and adult apparel; C&M Licensing for nightwear and underwear; The Janger Limited for clothing hangers and athleticwear; Drew Pearson International for headwear and accessories; Corsair Toiletries for personal care; Blueprint Collections for stationery; Roy Lowe and Sons for socks; Poplar Linens for homeware; and JFS Manchester for accessories.
In Italy, Imap Export is on board for apparel and accessories and San Carlo Gruppo Alimentare has signed on for FMCG. In Spain, partners include Karactermania for apparel, back-to-school and accessories; El Corte Ingles for accessories; Laboratorios Iberpos for personal care; Miss Hamptons for fashion accessories and Dolci Preziosi for FMCG.
Additionally, Lethe Jakub Chmielniak has signed on for apparel and accessories in Central and Eastern Europe, and luxury fashion brand Bizuu recently debuted its branded fall/winter collection in Poland.
For the Middle East, Cartoon Network has tapped Party Center for partyware; Concept-Big Brands Group for personal care; Trucare Fzc for fashion and homewares; SunCe Products Limited for back-to-school; and MEI Theatrical Limited for events.
Finally, in a multi-territory deal, Biowold will launch a collection of apparel and accessories, and Pretty Ballerinas will produce a range of footwear.
“Our aim is to make sure that ‘The Powerpuff Girls’ is front of mind with girls in all our key markets and for the brand to be present wherever they are playing, interacting and spending time with their friends,” says Broadfield. “With this fantastic lineup of licensees and our strong pipeline of content including games, apps and new episodes, we know that ‘The Powerpuff Girls’ is going to remain in girls’ hearts and homes for quite some time to come.”