Popular animated series grows with cosmetics, daywear, fashion bags and more.
Cartoon Network EMEA has signed on a number partners in the U.K. to create apparel and accessories inspired by “The Powerpuff Girls.”
New licensees for the animated series include Bioworld Europe for ladies’ daywear, including t-shirts, sweatshirts, jumpers and leggings; H&A for cosmetics; Trademark for kids’ fashion bags; and Imagine8 for jewelry and hair accessories.
Additionally, Cartoon Network partnered with London-based fashion label Fyodor Golan for a fall/winter collection, which was unveiled at London Fashion Week.
“The cool credentials and distinct visual aesthetic of ‘The Powerpuff Girls’ perfectly translates into fashion and accessory products, that are desirable to fans of all ages,” says Maria Rosaria Milone, senior director, category management and agent markets, Cartoon Network Enterprises EMEA. “Young women are drawn to the brand’s undeniable heritage and its celebration of female empowerment, while young girls and tweens who are being introduced to the show for the first time are drawn to the property as current, exciting and relevant to them.”
The new apparel and accessories collections are slated to hit the U.K. market this fall.