Brandberry will work alongside CNE and series creators Seth Green and Matthew Senreich to develop a new licensing approach for the franchise that will cross a range of relevant product categories including toys, apparel, home goods, publishing, costumes and role play.
“As a brand firmly rooted in its love of toys and pop culture, ‘Robot Chicken’ offers great licensing potential, and we’re excited to partner with Brandberry to bring its consumer products program to life together,” says Pete Yoder, vice president, consumer products North America, Cartoon Network. “The agency takes a creative and collaborative approach toward developing product, which we’re confident will lead to great results.”
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