Playmates Toys will serve as the global master toy partner for Cartoon Network's brand-new “Ben 10” series.

Under the deal, Playmates Toys will have licensing rights to create a full line of toys based on the series that will anchor the franchise’s consumer products program.

The new "Ben 10" toy line, which will launch at retail in fall 2017, will leverage the collectability and role play elements that are endemic to the franchise and include a range of figures, play sets, role play items and more. ?

“‘Ben 10’ is a franchise that has a unique point of difference that makes it ripe for re-imagination and extension into an all-new consumer products program,” says Pete Yoder, vice president, Cartoon Network Enterprises, North America. “With its commitment to innovation and deep understanding of the boys’ action space, Playmates Toys is the ideal partner with which to bring this new toy line to life and tap into the collectability and aspirational qualities that are so core to Ben.”?

The animated series will premiere in international territories in fall 2016 and in North America in 2017.

“We are thrilled to begin working with Cartoon Network and look forward to building an enduring partnership,” said Thomas Chan, chief executive officer, Playmates Toys. “We take great pride in our commitment to developing a full line of toys that capture the essence of the new ‘Ben 10’ series and provide young fans with an immersive and imaginative play experience.”?