CN Launches Imagination Studios
Cartoon Network has launched Imagination Studios in the EMEA, an online destination designed to inspire and celebrate the imagination and creativity of kids.
Launching in the coming months, Cartoon Network Imagination Studios will provide a sneak-peek behind the scenes of Cartoon Network Studios, giving kids insight into the making of their favorite cartoons and encouraging them to let their imaginations run wild.
“We often receive fan art and story ideas inspired by our shows, so we wanted to create a destination to encourage and facilitate all the amazing creativity stored in the minds of our young audiences," says Patricia Hidalgo, senior vice president and chief content and creative officer, kids, Turner Broadcasting System EMEA. "Cartoon Network Imagination Studios is a place where kids can learn, gain inspiration, have fun and, ultimately, be themselves; it promotes the value of being different and, in turn, creating something unique.”
Channel artists and creators such as Ben Bocquelet ("The Amazing World of Gumball"), Rebecca Sugar ("Steven Universe") and many more, will offer kids tips and guidance on how to create their own characters, animate and tell stories. Kids will then be able to enjoy a wide range of activities including drawing, coloring, storyboarding, music, special effects, voiceover, movement and animation.
Select countries across the region will also offer children ages 6-12 the chance to enter their original creations–in the form of new character drawings, storyboards or animations–to the Cartoon Network Imagination Studios Awards and have the chance to see their creations brought to life on Cartoon Network.
In the U.K., Cartoon Network Imagination Studios will launch in early July with the awards opening for entries beginning Sept. 1. The U.K. competition will also feature a teacher toolkit, allowing primary schools to get involved as part of their lessons in alignment with the U.K. national curriculum and centered on the theme of friendship. The U.K. campaign will be supported by the British Film Institute, which will host a Funday event later in the year and will take part in judging the competition entries.