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April 6, 2018
Cartoon Network U.K. has partnered with Hellicar & Lewis to create an exclusive interactive gaming experience to celebrate its animated series “Adventure Time.”
An Ooo Experience will place players in front of a giant LED screen with motion sensors to allow them to interact and play with characters and landscapes from the series. Guided by a real life Wizard of Ooo, players will be taken on a journey through The Candy Kingdom and will have the power to move mountains, shoot magic from their fingertips, grow candy floss trees, breathe life into rainbows and take part in a dance party.
“We’re thrilled to be collaborating with Hellicar & Lewis to launch ‘Adventure Time’s’ first-ever live interactive experience,” says Richard Kinning, creative director, Turner U.K. “This game was inspired by our massive fan-base for the show; we wanted to offer them a unique ‘Adventure Time’ experience like never before. An Ooo Experience offers players a mix of theater, character interaction and the opportunity to explore and immerse themselves in the Land of Ooo. We hope it attracts both existing fans and also new ones who just fall in love with the characters like we have.”
An Ooo Experience will kick off with a five-week tour in shopping centers throughout the U.K. including at the Intu Lakeside in Essex this weekend; the Manchester Arndale in Manchester, June 25-26; the Intu MetroCentre in Gateshead Newcastle, July 2-3; the Intu Braehead in Glasgow, July 9-10. The tour also visited the Intu Merry Hill in West Midlands last weekend.
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