Flair is also on board to distribute Playmates’ toy range to retailers.
Following its debut last July, the new “Ben 10” toy line will include new range of figurines, role play items and vehicles–including the Heatblast Rocket Flyer and Diamondhead Power Tank vehicles, Omni-Enhanced figurines and the Omni Launch Battle Figures.
The new line will be distributed by Flair and will launch at retail this month. The launch will also be supported by TV advertising and a digital campaign.
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