Flair is also on board to distribute Playmates’ toy range to retailers.
EUROPE–Cartoon Network EMEA and master global toy partner Playmates will unveil a new line of toys inspired by the animated series “Ben 10” in the U.K.
Following its debut last July, the new “Ben 10” toy line will include new range of figurines, role play items and vehicles–including the Heatblast Rocket Flyer and Diamondhead Power Tank vehicles, Omni-Enhanced figurines and the Omni Launch Battle Figures.
The new line will be distributed by Flair and will launch at retail this month. The launch will also be supported by TV advertising and a digital campaign.