Cloudco Entertainment Announces Care Bears Plush Partnerships

Cloudco Entertainment, owner of the Care Bears brand, has announced new plush partnerships with Simba Dickie Group (EU), Dan Dee International (seasonal plush for the U.S. and Canada) and Grupo Ruz (Mexico). The collaborations will bring a wide range of new plush and other toy products to fans worldwide, further expanding the Care Bears’ reach and continuing to spread their messages of sharing, caring and togetherness.

New partner, Simba Dickie Group, a premier European plush manufacturer, will produce a variety of plush and other toys tailored to appeal to the multi-generational fanbase of the Care Bears across the EU. The initial product launch is scheduled for later this year in select key markets, followed by a wider launch in Q1 2025.

“Care Bears, an iconic, beloved brand with fans in all age groups, is a fantastic addition to our plush product portfolio,” says Werner Lenzer, senior licensing manager, Simba Dickie Group. 

Dan Dee International, known for its high-quality seasonal plush, has signed on to offer seasonal Care Bears plush products in the U.S. and Canada markets. Dan Dee’s Care Bears plush products will start launching in early 2025.

"We are honored to continue our partnership with the Care Bears brand to bring their cherished characters and timeless messages of love and caring to our broad audience,” says Menal McGrath, senior vice president, global licensing, Dan Dee International.

Grupo Ruz will join the Care Bears family with its innovative designs and high-quality plush and toy products for Mexico.

“We are thrilled to expand the Care Bears universe with Ruz’s unique and creative plush products,” says Adriana Miranda Gutiérrez, director, licensing, Grupo Ruz. “Their designs will bring a fresh and exciting dimension to our range, delighting fans of all ages. These new collaborations mark an important milestone in the ongoing global success story of the Care Bears, as they join the brand’s core plush partner for the U.S., the U.K. and Canada, Basic Fun.” 

“We are thrilled to bring aboard Simba Dickie Group, Dan Dee International and Ruz, all of which will help expand the global reach of the Care Bears by bringing joy to fans through their high-quality Care Bear products,” says Robert Prinzo, head, global licensing, Cloudco Entertainment. “Together, alongside all of our other global partners, we look forward to creating new and exciting ways for fans to connect with their favorite Care Bears characters."