Hoho Rights, the commercial arm of kids' production company Hoho Entertainment, has signed Zippy to create baby and toddler clothing featuring its preschool series "CloudBabies" in the U.K.
Zippy will develop a range of baby and toddler apparel and accessories that will include nightwear, daywear, baby essentials, bibs and more.
The addition of Zippy, follows the recently announced appointments of IVS Group as the brand's master toy partner and Global Solutions for Clothing for dress-up products.
"Following the announcement of our new CloudBabies toy and dress-up partners, we are very excited to now welcome Zippy on board," says Helen Howells, joint managing director, Hoho. "We've also been taking note of what parents and caregivers are looking for, so we hope that this beautiful new range of baby and toddler clothing will satisfy that demand."