Disney has tapped shoe retailer Clarks for an in-store and online promotion across Great Britain in anticipation of the U.K. premiere of Zootopia (known as Zootropolis in the region), March 25.

For each full price purchase of kids’ Clarks, customers will receive a free digital Zootopia character redemption code for the “Disney Infinity 3.0” iOS/Android app. The customer will also receive a 10 percent discount on in-store and online purchases at the Disney Store.