Coolabi Group has announced a series of creative brand extensions for “Clangers.”
Announcements include a license deal with Gulliver’s Theme Park Resorts, new episodes launching on CBeebies U.K. and YouTube Kids and a new creative direction and brand-new YouTube series focused on the youngest members of the “Clangers” family, Tiny and Small.
The deal with Gulliver’s Theme Park Resorts covers a live experience aimed at families with pre-school children launching this month half term. The partnership features a 15-minute live “Clangers” stage show with Tiny and Small Clanger, and will also include special hotel and birthday packages, where little ones will be able to enjoy a show plus meet-and-greet photo opportunities. The partnership will run across four locations throughout the year.
“We are absolutely thrilled to be starting the new year with some brand new ‘Clangers’ episodes on CBeebies and also celebrating our core preschool family audience by focusing on the youngest members of the ‘Clangers’ family, Tiny and Small, with a series of creative new brand extensions including live experiences and licensed apparel,” says Michael Dee, content director, Coolabi Group.