Cityneon Holdings, Warner Bros. Partner on Immersive Experiences

Themed-art experiences expected to open in 2023 will showcase the fan-favorite franchises in ways never seen, heard or felt before.

License Global

December 16, 2021

Cityneon/Warner Bros.

Cityneon Holdings is partnering with Warner Bros. Themed Entertainment to produce two new, global-touring themed-art experiences inspired by DC and the Wizarding World, slated to launch in 2023. 

Audiences will be able to engage with their favorite Superheroes and the Wizarding World through immersive environments. Both experiences will fuse media, sound and technology to create a sensorial visitor experience.

“We’re excited to announce our partnership with Warner Bros. Themed Entertainment to deliver two unique experiences based on two of their most successful and globally acclaimed franchises, the DC Universe and the Wizarding World,” says Ron Tan, executive chairman, group chief executive officer, Cityneon. “This strategic relationship is a testament to our determination to scale greater heights in the arena of IP experiences. With Cityneon’s strong track record of delivering large-scale and innovative experiences globally, I am confident that the DC and Wizarding World experiences will be truly unique and immersive experiences that fans of all ages will enjoy.”

“We

are thrilled to be partnering with Cityneon on these two new cutting-edge immersive themed-art experiences,” says Peter van Roden, senior vice president, Warner Bros. Themed Entertainment. “Each of the new experiences will help us further continue to reach our DC and Wizarding World fans with fresh, innovative and immersive experiences where guests can interact with the franchises like never before.”

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