Cirque du Soleil Entertainment Group is adding family entertainment to its roster of creative endeavors through an agreement with Canadian real estate company Ivanhoé Cambridge .

License Global

February 14, 2019

1 Min Read

Cirque du Soleil will introduce a new indoor family entertainment concept designed for retail in the greater Toronto area that will offer visitors an immersive, participatory experience. Named Creactive, the new indoor centers will be installed in premium immersive spaces and will span approximately 24,000 ft2 and supply acrobatic, artistic and other Cirque du Soleil-inspired recreational activities including bungee jumping, aerial parkour, wire and trampolines, mask design, juggling, circus track activities, dance and more.

“Our fans regularly express their wish to experience Cirque du Soleil from an insider’s perspective, to peek behind the curtain and imagine themselves stepping into our artists’ shoes. With Creactive, we make that possible by inviting families to jump on stage, offering them another way to explore our creativity beyond our live shows”, says Marie-Josée Lamy, Cirque du Soleil producer, Creactive.

Creactive is scheduled to open in September 2019.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like