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Cinderella Gets New Shoes

Cinderella Gets New Shoes

Disney Consumer Products has collaborated with nine luxury shoe brands across the globe to re-imagine Cinderella’s iconic glass slipper.

Disney Consumer Products has collaborated with nine luxury shoe brands across the globe to re-imagine Cinderella’s iconic glass slipper, in celebration of the new live-action version of the fairytale, in theaters March 13.

Paul Andrew, Alexandre Birman, René Caovilla, Jimmy Choo, Salvatore Ferragamo, Nicholas Kirkwood, Charlotte Olympia, Jerome C. Rousseau and Stuart Weitzman have each created their own interpretation of the iconic glass slipper.

“Cinderella’s glass slipper has become a magical symbol of transformation,” says Jonathan Symington, vice president and general manager, licensing, Disney Entertainment, DCP. “Each pair of shoes in this exciting global collection captures Cinderella’s elegance and grace through the lens of celebrated designers, making this shoe collection truly fit for a princess.”

Swarovski, which produced the glass slipper for the upcoming film under the direction of costume designer Sandy Powell, provided the crystals featured in the designers’ shoes.

The shoes will be available at the following retail stores around the world, as well as in some of the designers’ own stores:

  • U.S.: Saks Fifth Avenue (New York and Beverly Hills)
  • London: Harrods
  • Paris: Galeries Lafayette
  • Milan: Excelsior Milano
  • Moscow: Tsum
  • Tokyo: Isetan Shinjuku
  • Dubai: Level Shoe District, The Dubai Mall

In early March, Saks Fifth Avenue will also bring the film to life with fairytale vignettes in the windows of its New York flagship and Beverly Hills locations, featuring the complete footwear collection as well as props from the film.

“The tale of Cinderella is rich in romance and tradition, thus the collaboration between Saks Fifth Avenue and Disney felt natural,” says Mark Briggs, chief marketing and creative officer, Saks Fifth Avenue. “Saks aims to bring back the magic in retail, and what better way to celebrate than enchanting our customers with dazzling footwear fit to make any dream come true?”

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