Chupa Chups to Feature ‘Masha’

Chupa Chups launched the first Masha collection in 2011, and the new deal will continue that partnership with three new collections based on new episodes.

The lines will launch at the beginning of the school season and around the holidays in Russia and select CIS coutries.

Ink Brands manages Masha and the Bear licensing worldwide, excluding the U.S. where the property is handled by Animaccord USA.