‘Chuggington’ Names Jazwares as Master Toy

Ludorum taps licensee for new toy range for the preschool animation.  

Ludorum has appointed Jazwares as the global master toy partner for its preschool property “Chuggington.”

Jazwares’ new range will feature multiple characters from “Chuggington” and will include play sets, feature toys and collectible characters. The line will also move away from traditional train play and will focus on the destinations in the show, allowing fans to recreate their favorite adventures or build their own world.

“Jazwares is one of the leading lights of the global toy industry and we are delighted to be working with them in developing the new ‘Chuggington’ toy range,” says Natalie Setton, managing director, Ludorum. “The company has built its reputation on producing well designed, quality products and we have no doubt that the new toy range will be hugely popular with ‘Chuggington’ fans around the world.”

“We are extremely excited to be adding ‘Chuggington’ to the Jazwares portfolio,” says Laura Zebersky, executive vice president and chief commercial officer, Jazwares. “The property and television show have a proven track record and combine play patterns loved by preschoolers. We are looking forward to creating toys that bring the ‘Chuggington’ characters to life through imaginative play.”

Jazwares’ “Chuggington” toy line is slated to launch at retail next spring.