Tour coming to nine cities and introducing Bella B. in first live performance.

License Global

May 30, 2023

2 Min Read
Chuck E. Cheese Road Show
Chuck E. Cheese Road ShowChuck E. Cheese

Chuck E. Cheese, the global family entertainment fun center, announced its Summer Concert Road Show is back for its third year. The tour will visit nine cities and serve fans with new experiences with Chuck E. Cheese and his friends. The band featuring Chuck E. Cheese, Helen Henny, Jasper T. Jowls and Mr. Munch will be joined by Bella B. in her first live appearance.

Bella, making her debut in 2018 by appearing regularly in Chuck E. Cheese's original content in fun centers and online, has grown to be a fan favorite earning her place alongside the original band members. Bella is the first bilingual character in the history of the band, singing and rapping in English and Spanish. She also helps Chuck E. and his friends learn about her culture through songs, dances and loves working in her garden. The introduction of Bella B. to the annual live event tour is a result of the growing entertainment division at Chuck E. Cheese, which recently announced a new season of original content available on the Chuck E. Cheese YouTube and YouTube Kids channels every Tuesday at4 p.m. CST and Saturday atnoon CST. The new videos showcase the Chuck E. Cheese characters across a variety of family-friendly formats including silly songs, family dance challenges and remixes of Chuck E. Cheese classics.  

“Chuck E. and Munch’s Make-Believe Band have been an iconic part of our history in entertainment and American pop culture,” says Melissa McLeanas, vice president, global media, licensing and entertainment, Chuck E Cheese. “We are very excited to introduce Bella to our third annual music tour. She is a fan favorite already in our original entertainment and sure to be even more popular as we introduce her to our live character program this June.”

The band will be making stops in Dallas-Fort Worth, Los Angeles, New York and New Jersey. This year, the 20-minute concerts and full cast meet and greets will take place inside recently remodeled Chuck E. Cheese fun centers. New merchandise including tour T-shirts and summer themed apparel will be available online in the Chuck E. Shop for all fans.

Read more about:

Chuck E. Cheese's

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like